Double 11, named after Singles’ Day (or Bachelor’s Day) in China on 11 November, is the biggest shopping festival of the year. The magic cannot happen in one day. To tap into the Chinese e-commerce market, it is essential to know the best marketing strategies for Double 11.
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Interest in influencer marketing has only raised, which means a lot of research has been conducted which has produced interesting statistics. So let’s take a look at some of the most eye-popping results of these studies. Here are 11 KOL influencer marketing stats that will surprise you.
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KOL (Key Opinion Leader) and KOC (Key Opinion Consumer)
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E-commerce players optimize their platforms for customer engagement, blurring the lines between entertainment and e-commerce as well as between online and offline commerce. Shopping is a social experience, not a solitary one.
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The livestreams take place within the eCommerce platforms enabling followers to purchase items they see immediately within the same app. With over 200 live streaming platforms focusing on different markets and viewers, live-streaming can function as a powerful marketing tool at an extremely low cost.
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With influencer or KOL (Key Opinion Leader) marketing, you have to drop one step back and focus on the people who appeal to and influence the behavior of your target customers.
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70% of Chinese users are purchasing products recommended by other social network users.
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Western practices won’t cut it for Chinese consumers, with more using social media than in the US and Europe combined
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With demand for attention on the rise and overwhelming product options on the market, consumers are beginning to lose sight of who they can trust.
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Which social media platforms in China do people use and which one is the best for me?
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