Which social media platforms in China do people use and which one is the best for me?
Continue readingKOL Influencer Marketing in China: What is WeChat, Weibo, Douyin TikTok, and Little Red Book?
What is a KOL Marketing in China and Why Should You Care?
In China, Word of Mouth (WOM) is incredibly important in terms of consumer decision making — 20 to 50 percent of all purchasing decisions are influenced by it. In 2018, the KOL market value was about 102 billion yuan according to Weibo big data.
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