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6 Marketing Strategies to Drive Sales on Double 12: the Shopping Holiday after Alibaba’s Double 11

Did you miss your opportunity to join the Double 11 e-commerce shopping fiesta? Don’t worry! There is one final e-commerce holiday of the year to clear your inventory.

China’s Double 11: The Only E-commerce Marketing Strategy You’ll Need

Double 11, named after Singles’ Day (or Bachelor’s Day) in China on 11 November, is the biggest shopping festival of the year. The magic cannot happen in one day. To tap into the Chinese e-commerce market, it is essential to know the best marketing strategies for Double 11.

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11 KOL Influencer Marketing Statistics in China That Will Surprise You

Interest in influencer marketing has only raised, which means a lot of research has been conducted which has produced interesting statistics. So let’s take a look at some of the most eye-popping results of these studies. Here are 11 KOL influencer marketing stats that will surprise you.

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What Is the Difference Between KOL and KOC?

KOL (Key Opinion Leader) and KOC (Key Opinion Consumer)

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How to Sell in China: The Chinese Consumer Journey from Discovery to Purchase

E-commerce players optimize their platforms for customer engagement, blurring the lines between entertainment and e-commerce as well as between online and offline commerce. Shopping is a social experience, not a solitary one.

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How to Sell Your Products on E-commerce by Live-Streaming in China

The livestreams take place within the eCommerce platforms enabling followers to purchase items they see immediately within the same app. With over 200 live streaming platforms focusing on different markets and viewers, live-streaming can function as a powerful marketing tool at an extremely low cost.

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The Ultimate Douyin Influencer and KOL Marketing Guide

With influencer or KOL (Key Opinion Leader) marketing, you have to drop one step back and focus on the people who appeal to and influence the behavior of your target customers.