Western practices won’t cut it for Chinese consumers, with more using social media than in the US and Europe combinedContinue reading
How You Can Build A Powerful Influencer Marketing Strategy in China 2019
With demand for attention on the rise and overwhelming product options on the market, consumers are beginning to lose sight of who they can trust.Continue reading
KOL Influencer Marketing in China: What is WeChat, Weibo, Douyin TikTok, and Little Red Book?
Which social media platforms in China do people use and which one is the best for me?Continue reading
What is a KOL Marketing in China and Why Should You Care?
In China, Word of Mouth (WOM) is incredibly important in terms of consumer decision making — 20 to 50 percent of all purchasing decisions are influenced by it. In 2018, the KOL market value was about 102 billion yuan according to Weibo big data.Continue reading