70% of Chinese users are purchasing products recommended by other social network users.
Continue readingHow Much do Influencers and KOLs Cost in China? Guide to Weibo, WeChat, and TikTok Influencers.
Marketing in China: How to Sell your Products in China through Digital Marketing
Western practices won’t cut it for Chinese consumers, with more using social media than in the US and Europe combined
Continue readingHow You Can Build A Powerful Influencer Marketing Strategy in China 2019
With demand for attention on the rise and overwhelming product options on the market, consumers are beginning to lose sight of who they can trust.
Continue readingKOL Influencer Marketing in China: What is WeChat, Weibo, Douyin TikTok, and Little Red Book?
Which social media platforms in China do people use and which one is the best for me?
Continue readingWhat is a KOL Marketing in China and Why Should You Care?
In China, Word of Mouth (WOM) is incredibly important in terms of consumer decision making — 20 to 50 percent of all purchasing decisions are influenced by it. In 2018, the KOL market value was about 102 billion yuan according to Weibo big data.
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