ChinaKOL provides an important service to brands wanting to partner with influencers on WeChat, Weibo, Little Red Book, and Douyin. They provide valuable assistance to busy companies, too time-strapped or inexperienced to run influencer marketing campaigns in-house.

We assist brands through every stage of the influencer marketing process, including influencer discovery, influencer management, content creation, and analyzing and reporting a campaign’s success. These creators’ influencers their audience with unique content and ideas, and they drive trend of future business.

Weibo

Sina Weibo is one of the biggest social media sites in China. With more than 772 million monthly active users in 2018, Weibo’s user base is more than double that of Twitter’s 330 million. Getting in touch with the Chinese market will almost definitely involve using Weibo.

WeChat

With around 846 million monthly active users, an official WeChat account with a strong follower base is a great way to get closer to customers, build your brand and collect feedback for branding or sales purposes.

Little Red Book (Xiaohongshu)

With over 100 million users, Little Red Book, (Xiaohongshu) is China’s most trusted social shopping platform. 

Xiaohongshu was ranked as the #1 App in the cross-border e-commerce App category with 15.4 million MAUs. It also makes up for 5.6% of the total cross-border e-commerce market. 

Douyin (TikTok)

Douyin is an app for making and sharing short videos with filters, special effects and popular music clips. 

Till mid 2018, it had reportedly hit 500 million global monthly active users, most of whom are young people age from 15 to 22-year-old. 

As a new media channel, Douyin offers a range of innovative ways to do brand and influencer marketing.

Weibo

Sina Weibo is one of the biggest social media sites in China. With more than 772 million monthly active users in 2018, Weibo’s user base is more than double that of Twitter’s 330 million. Getting in touch with the Chinese market will almost definitely involve using Weibo.

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WeChat

With around 846 million monthly active users, an official WeChat account with a strong follower base is a great way to get closer to customers, build your brand and collect feedback for branding or sales purposes.

Little Red Book (Xiaohongshu)

With over 100 million users, Little Red Book, (Xiaohongshu) is China’s most trusted social shopping platform. 

Xiaohongshu was ranked as the #1 App in the cross-border e-commerce App category with 15.4 million MAUs. It also makes up for 5.6% of the total cross-border e-commerce market. 

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Douyin (TikTok)

Douyin is an app for making and sharing short videos with filters, special effects and popular music clips. 

Till mid 2018, it had reportedly hit 500 million global monthly active users, most of whom are young people age from 15 to 22-year-old. 

As a new media channel, Douyin offers a range of innovative ways to do brand and influencer marketing.