KOL Influencer Marketing

Harnessing Influencers Where It Matters

A Key Opinion Leader (KOL) or influencer is a powerful channel to generate viral and engaging content for building credibility to your brand, products and services in China.

Given the unique social media landscape and hyper-competition, KOLs give brands the ability to build trust in a way that traditional advertising cannot offer on its own.

ChinaKOL helps you find the best influencers for your business today. Your brand can engage audiences in China through market leaders on Weibo, WeChat, Little Red Book, DouYin.

The Process

We follow seven steps when creating a KOL influencer campaign.


Defining Your Objectives

As a first step, we define your KPIs to set clear goals for your KOL influencer marketing strategy and the concluding success measurement.


Defining Your Target Audience

The next step is to define the demographic and geographic data of your target group.


Planning your campaign strategy

In the following, we prepare a campaign strategy for your brand, taking into account your corporate identity and already applied strategies.


Selecting KOL influencers.

We find suitable KOL influencers that can best introduce and promote your product to viewers.


Creating promotions

Our KOLs create creative ad campaigns for your product on your platform of choice (e.g. Weibo, RED, Douyin).


Content approval

In close cooperation with selected KOLs, we ensure that the campaign is implemented as planned.


Campaign reporting

We provide a detailed report on the completed campaign, in which we review the process and the successes achieved, considering previously set KPIs.