KOL (Key Opinion Leader) and KOC (Key Opinion Consumer)
Continue readingWhat Is the Difference Between KOL and KOC?
How to Sell in China: The Chinese Consumer Journey from Discovery to Purchase
E-commerce players optimize their platforms for customer engagement, blurring the lines between entertainment and e-commerce as well as between online and offline commerce. Shopping is a social experience, not a solitary one.
Continue readingHow to Sell Your Products on E-commerce by Live-Streaming in China
The livestreams take place within the eCommerce platforms enabling followers to purchase items they see immediately within the same app. With over 200 live streaming platforms focusing on different markets and viewers, live-streaming can function as a powerful marketing tool at an extremely low cost.
Continue readingThe Ultimate Douyin Influencer and KOL Marketing Guide
With influencer or KOL (Key Opinion Leader) marketing, you have to drop one step back and focus on the people who appeal to and influence the behavior of your target customers.
Continue readingHow Much do Influencers and KOLs Cost in China? Guide to Weibo, WeChat, and TikTok Influencers.
70% of Chinese users are purchasing products recommended by other social network users.
Continue readingMarketing in China: How to Sell your Products in China through Digital Marketing
Western practices won’t cut it for Chinese consumers, with more using social media than in the US and Europe combined
Continue readingHow You Can Build A Powerful Influencer Marketing Strategy in China 2019
With demand for attention on the rise and overwhelming product options on the market, consumers are beginning to lose sight of who they can trust.
Continue readingKOL Influencer Marketing in China: What is WeChat, Weibo, Douyin TikTok, and Little Red Book?
Which social media platforms in China do people use and which one is the best for me?
Continue readingWhat is a KOL Marketing in China and Why Should You Care?
In China, Word of Mouth (WOM) is incredibly important in terms of consumer decision making — 20 to 50 percent of all purchasing decisions are influenced by it. In 2018, the KOL market value was about 102 billion yuan according to Weibo big data.
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