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About Us

Who We Are

ChinaKOL is the leading expert on China – the most advanced and complex digital economy in the world.

With over a decade of experience, we take an influence-centric approach to digital marketing in China. In this dynamic landscape, we build authentic content in innovative formats to drive business growth. As digital marketing specialists, we have deep end-to-end expertise on growing your brand through social, and integrating your channels with search, paid media, and data analytics.

ChinaKOL is your premier solution partner in finding growth in China.

Why Choose Us As Your KOL Agency?

ChinaKOL finds the best influencers to grow your brand equity.

We enable your brand to engage audiences in China through our opinion leaders across Weibo, WeChat, Little Red Book, Bilibili, and Douuin. Our influencers vary across domains including bloggers, vloggers, live streamers, product testers and opinion influencers.

Using our unique expertise, we develop and execute creative influencer marketing strategies to amplify your brand story at scale and reach billions of people in China.

Outsourcing Your Marketing

We take an extremely consultative approach to each project. There is no one-size-fits-all approach to our influencer campaigns.

ChinaKOL has a fully customisable outsourced marketing solution suited to start-up & local businesses through to national & international enterprises. Whether you are looking for a one-off promotion for a product, or annual full social media and digital channel management, we have customized solutions for your comprehensive marketing needs.

Tailoring outsourced services for each client as either a cost or time saving measure, on a project basis for specific channels or as a fully outsourced marketing solution.